Privacy Policy
1. Introduction
Welcome to Asal Kashmir (“we,” “our,” “us”). This Privacy Policy outlines how we collect, use, store, share, and protect your personal data in compliance with the Digital Personal Data Protection Act, 2023 (“DPDP Act”). By accessing or using our website, asalkashmir.com (“Website”), you agree to the practices described in this Privacy Policy.
2. Data We Collect
We collect the following categories of personal data:
- Personal Information: Name, email address, phone number, postal address, and any other details provided when you purchase our services or contact us.
- Payment Information: Payment card details, billing address, and any other information required to process transactions.
- Technical Information: IP address, browser type, operating system, referring URL, and other details captured through cookies and similar technologies.
- Usage Data: Information about how you interact with our Website, including pages visited and actions taken.
3. Purpose of Data Processing
We process your personal data for the following purposes:
- Service Delivery: To facilitate your booking, manage your account, and provide customer support.
- Communication: To send you booking confirmations, updates, promotional offers, and newsletters
- Website Improvement: To analyze user behavior and improve our Website’s functionality and user experience.
- Compliance: To meet legal obligations and respond to lawful requests by public authorities.
4. Lawful Basis for Processing
We process your personal data based on one or more of the following legal bases:
- Consent: When you have given explicit consent for us to process your data for specific purposes.
- Contractual Necessity: When processing is necessary to perform a contract with you or take steps at your request before entering into a contract.
- Legal Obligation: When we need to process your data to comply with a legal obligation
- Legitimate Interests: When processing is necessary for our legitimate business interests, provided that your rights and interests do not override those interests.
5. Data Storage and Security
- Storage Location: Your personal data is stored securely on servers located within India or in jurisdictions that ensure adequate data protection standards.
- Security Measures: We use industry-standard encryption, access controls, and other security measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction.
6. Data Sharing and Disclosure
We do not sell, trade, or rent your personal data to third parties. However, we may share your data under the following circumstances:
- Service Providers: We may share your data with third-party service providers who assist us in operating our Website, processing payments, or providing services to you. These providers are contractually bound to maintain the confidentiality of your data.
- Legal Requirements: We may disclose your personal data if required by law or in response to a lawful request from a public authority.
- Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your data may be transferred to the new owner.
7. User Rights
Under the DPDP Act, you have the following rights regarding your personal data:
- Right to Access: You have the right to request access to the personal data we hold about you.
- Right to Correction: You can request correction of any inaccuracies in your personal data.
- Right to Data Portability: You can request a copy of your personal data in a structured, machine-readable format.
- Right to Erasure: You can request the deletion of your personal data, subject to certain conditions.
- Right to Object: You have the right to object to the processing of your personal data for specific purposes, including direct marketing.
- Right to Withdraw Consent: If you have given consent for data processing, you can withdraw it at any time.
8. How to Exercise Your Rights
To exercise any of your rights under the DPDP Act, please contact us at:
- Email: support@asalkashmir.com
- Address: L2, Al Hassan Shopping Complex, Budgam, Near Airport, Kashmir, Jammu and Kashmir 191111.
To exercise any of your rights under the DPDP Act, please contact us at:
9. Cookies and Tracking Technologies
Our Website uses cookies and similar tracking technologies to collect and store information when you visit our Website. You can manage your cookie preferences through your browser settings. However, disabling cookies may affect your ability to use certain features of our Website.
10. Retention of Data
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Once the data is no longer needed, we will securely delete or anonymize it.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the “Effective Date” will be updated accordingly. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data.
12. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at
- Email: support@asalkashmir.com
- Address: L2, Al Hassan Shopping Complex, Budgam, Near Airport, Kashmir, Jammu and Kashmir 191111.
Thank you for trusting Asal Kashmir with your personal data. We are committed to ensuring your privacy and security.
